“If the video is hidden or embedded far below the fold, then your chances of having it ranked swiftly drop,” says Phil. Search crawlers also are unlikely to go out of their way to index a hidden video. This naturally leads to low plays and play rates because people don’t want to go out of their way to hunt for the video. Time and time again I’ve seen websites where the video is hidden or below the fold so users have to scroll and scroll and scroll until they finally land on the video.

Keeping the page focused around that video will ensure it receives the traction it deserves, which leads me into tip #7… #7: Make the Video the Focus of the Page Phil also explained that having multiple videos on the page is probably not the best idea if you’re trying to optimize for one video specifically.

The search engine crawlers usually stop crawling for videos after that first video. “It’s become a lot harder to get whitelisted than it was about 3 years ago, but easier to get your video indexed on the video tab (pictured below).”Įach of the above three YouTube profiles features multiple videos, yet Google typically only indexes one video per page, highlighting the importance of focusing on your best-performing video content “All websites can rank in the video tab, but not all can rank in universal search with a video,” says Phil. With the explosion of video, it’s become much harder to get ranked in the universal search results, according to Phil. Now we can’t browse the internet without seeing a video, and we all walk around with cell phones in our pockets that have the ability to shoot decently high-quality videos anywhere. Once marketers began to get their hands on DSLR cameras in the late 2000’s, it became easier to produce videos and get them online (thanks to YouTube) without having a degree in videography. In the last few years, video marketing has become more and more popular with businesses. There are many optimization strategies to give your videos a higher chance of ranking, which this article will outline. Video SEO is simply optimizing your video to be indexed and rank on the search engine results pages for relevant keyword searches.

Youtube video seo